The Digital Marketing Manager - Web/App Content will be responsible for building out a robust user experience for Ria's public website and app for the EU market. This position will work cross-functionally with product, marketing, design, and business stakeholders to drive content initiatives that increase web growth. Reporting to the Director of Content Marketing, this person should be a passionate storyteller with skills ranging from: content strategy, UX design, copywriting, project management, and SEO. This role requires a deep understanding of how to craft customer-centric web content that creates value and inspires action.
Responsibilities
Responsibilities:
• Develop the content strategy for Ria's public website and execute on strategic goals
• Manage complex, cross-sectional web projects to improve site design, features, content and enhance the online user experience by working with: product, UX, development, design, acquisition, growth, editorial, retail and regional marketing teams
• Create and edit high-quality digital content by designing unique UX page layouts and writing compelling copy in accordance with Ria's brand voice and tone
• Craft detailed web user personas, content matrixes, and a complete customer-centric content roadmap
• Conduct in-depth market research and competitor analysis (using tools like Semrush) to identify top content gap opportunities and position Ria's website on the cutting edge of the money transfer market
• Manage relationships with stakeholders within the organization and develop a streamlined system to support their requests and requirements and strengthen omni-channel messaging
• Improve back-end content strategy within the CMS and write content documentation, including training guides and best practices for new and existing team members
• Conduct targeted a/b testing to test, track, and improve web content as part of an iterative process
• Collaborate on the digital blog strategy and writing with the editorial and SEO managers to create strategic articles and guides that drive traffic to web landing pages
• Grow and manage a team dedicated to the strategy, creation, and management of public web content
• Track analytics using Google Analytics, Branch, Amplitude, and other tools to report on web content marketing efforts and KPIs to executives
Qualifications
What you have:
• 5-7 years experience in content marketing or web content creation preferred
• Bachelor's degree in Marketing, Journalism, English, Design, or a similar area of study
• Experience working with a Content Management System (CMS) (like Wordpress or similar)
• Strong ability to write and edit for a web-based audience
• Basic knowledge of search engine optimization (SEO) best practices
• Creativity, resourcefulness, and a detail-oriented approach
• A knack for staying organized with multiple deliverables and competing timelines
• Flexibility to evolve strategies quickly & effectively
• Experience managing a small team Bonus points for these:
• Experience with HTML/CSS
• Experience with basic web design